This Bundle of 6-in-1 practical digital marketing courses includes:
1. DIGITAL MARKETING STRATEGY. How to grow your business with digital marketing?
Strategical 7 questions to answer to build a successful online presence: Mission, Vision, Product, Target Audience, Competitors, Traffic Sources, Metrics, and Optimization. Media Planning and Budgeting.
2. CONTENT MARKETING STRATEGY. How to create content that sells!
What content to create, where to publish and how to promote it? Content Marketing for B2B. How to create a Content Plan?
3. SEARCH ENGINE OPTIMISATION. How to gain organic from search engines?
Basic SEO tools. Web-site and content. Internal and external SEO.
4. SOCIAL MEDIA MARKETING STRATEGY. How to grow your business with SMM?
Social Media Analysis. Metrics to Measure. Content creation and promotion. Social media reputation management. Build a social media promotion strategy for your project
You will be able to:
5. GOOGLE ANALYTICS. How to improve your Marketing?
Performance indicators of attraction and conversion. Google Analytics and GTM set-up. E-commerce analytics set-up.
6. EMAIL MARKETING: an Effective Tool to Generate More Sales!
Reasons why customers subscribe to emails. Types of emails. Anatomy of an email letter. Database segmentation. Email campaign analysis. Personal data protection and Privacy Policy (GDPR). Chatbots